What Is International Media Marketplace?
International Media Marketplace AKA IMM, is a one day conference event designed to bring travel brands together with travel writers. It is set up like a SPEED DATING event; journalists and bloggers dash from one table to the next for a private fifteen minute sit down with potential partners. During the sit down meeting, there is ample opportunity for people to meet, get to know one another and see if there can be a fit for a partnership, or potential media content. Journalists can secure a year’s worth of story leads, press trip opportunities and more.
What Is TravMedia?
TravMedia is the company that runs the IMM events that take place in 10 different countries- (Australia, United Kingdom, United States, Hong Kong, Germany, Dubai, Canada, India, New Zealand, and Africa) during the year. It is also the world’s largest online news portal for travel media and travel industry PR professionals.
What to expect at IMM?
Let’s talk about what happens BEFORE the event first! If you are a travel writer, you MUST APPLY to attend, several months before each event. Each person who wishes to attend has the opportunity to SELL THEMSELVES via an online profile.
Approximately 2-3 weeks BEFORE each event, approved journalists and bloggers use an online system to REQUEST interviews with Travel Brands. Brands consist of Hotels, Airlines, Cruise Lines, Insurance companies, and more. The online matchmaking is a really high tech “drag and drop” system, that allows you to pick your top three choices (with whom you’d like to meet). Brands who see those requests can then decide if there is a potential match, and a few days before the event, the computer matches up all the picks and spits out each person’s personal schedule.
Where and When Is IMM 2018?
IMM USA takes place the day before the NY Times Travel Show every year, so it is really the perfect place for Travel Brands and Travel Writers to meet! This year’s IMM event is on January 25, 2018 at the Jacob Javits Center.
The New York Times Travel Show runs from January 26 – 28, 2018 at the Jacob K. Javits Center, NYC.
Hope to see you there…if you registered on time!
Why Should Travel Writers/Journalists/Bloggers Attend IMM?
In my humble, yet outspoken opinion, there are some great places for Travel Writers to network, and then there is, the BEST place to network and collaborate. International Media Marketplace is the latter. Last year, after meeting with Rudi Schreiner and Kristin Karst of Ama Waterways, we collaborated on a really exciting “Instagram for Travel Agents” Scavenger Hunt contest on board Ama Viola while sailing the River Danube.
The contest spilled out over to my Snapchat feed, and the results were outstanding.
Check out my Snapchat Story all about the day I attended IMM 2017 NYC.
I also got to sit down with Sarah Fouts, from Allianz Travel Insurance and we started a new friendship/partnership. I worked on a first campaign to have people download the new Allianz Travel Smart App, and hope to be working on another one next year!
If you have any questions about anything, please ask me in the comments below, or send me an email. I’m happy to share everything I gleaned from last year’s experience at IMM.