Consumer Electronics Show 2015- What to see? Where to see it?
From January 4-9, 2015, Las Vegas will be in a tailspin as 0ver 160,00 conventioneers, converge upon the city for CES. Also known as the Consumer Electronics Show, this year’s conference is so huge, it has spread itself throughout the entire city.
This year, the gigantic trade show event known as CES, will take over halls and conference spaces, at Las Vegas Convention and World Trade Center, Westgate Las Vegas, Renaissance Las Vegas, Sands Expo, The Venetian, The Palazzo, Wynn Las Vegas, Encore at Wynn, and the C-Space at Aria. It’s ENORMOUS!
Press Previews At CES
As an member of the press, in addition to being invited to some amazing pre-show press conferences, I am also privy to lots of great information, about the upcoming show and its vendors.
Starting in early November, vendors start reaching out, to over 4500 pre-registered bloggers, journalists, media analysts and newspeople, in order to entice them to make appointments, and to subsequently give them media coverage, of their new products and gadgets.
Personally, I’ve received hundred of emails, from exhibitors, who are eager to show me their stuff. I’ve even received a party invite…or two.
Last year, I even WON tickets via a Twitter contest to a Janelle Monet concert.
How To Get Media Attention At CES? Filet Mignon.
In addition to presenting their wares on the trade show floor, companies can get extra coverage, by presenting to select media, when they participate in mini-shows. These specialised events, are actually very extravagant press parties, where media moguls are plied with champagne and filet mignon, to ensure even more press coverage.
A few of these events include: Steve Leon’s Showstoppers, Pepcom, and Startup Debut at Bali Golf Club. These stellar productions are known for their exclusivity.
Another fun press preview event, Bluetooth CES Media & Demo Event, will be held at the Mirage Hotel, on Monday, January 5, 2015. Presenting companies include:
Aquatic Safety Concepts – wearable that prevents drowningEmberlight – smart lighting for home automationFKA Distributing Co – headphones and earbudsForce Impact Technologies – FITGuard head–injury awareness mouthguardFreeWavz – smart earphones for music and fitness and biometric trackingGN ReSound – hearing aid solutionsGYMWATCH – wearable sensor that tracks different exercisesiDevices – various smart home appliances/electronics (including new HomeKit device, iGrills, kitchen thermometers, iShower2)Nod Labs – gesture control ringNordic Semiconductor – smart coffee machine and IPv6 over Bluetooth Smartoort – smart home system/Internet of Things system for home, business, and other environmentsParrot – new toys in connected accessory and sports categoryPolar – sports & fitness devices (including sports watches, activity trackers, heart rate monitors, bike computers, gym equipment, group trainings, and home fitness equipment)Qardio – ECG monitor and blood pressure monitor
What Happens In Vegas……..?
Below are attendee stats from CES 2014, and this year is shaping up to be even bigger. CES is a fun time, for journalists to learn more out the latest and greatest consumer technology products, that will be arriving in the marketplace next year.
Stay tuned for more.