Who Loves Free Clothing?
A marketer’s job is to create a brand that people will remember. Many companies spend lots of time, money and energy creating SWAG for just that purpose. The concept of SWAG is to give something away that will continue to get nothing. When you are planning your trade show swag, please note these IMPORTANT facts about cool swag t-shirts.
- Some t-shirts are cool and will be worn in public (those are the good ones)
- Many…or most will only end up as nightshirts and will never see the light of day
- What good is spending thousands of dollars if nobody ever sees your FREEBIES
You can see all of the cool and not so cool swag t-shirts in this VINE video:
I acquired over 30 Cool SWAG t-shirts at SXSW and made a list of the best and worst out there.
Best Fabrication: Bella(50% Poly 25% Cotton 25% Rayon) used by Digital Ocean, Tentsquare- These were all lightweight and super comfy
Best Association With An Event or Party: #goodidea @cronutatmidnight from Allison PR.
Most Unique and Cool Looking- Old School Style: Squerb
Most Unlikely to ever be worn again: Meltwater Only because the shirt is huge, and my husband rarely wears hot pink….
Best Use Of A Hot Dog On A T-shirt: Chicago Made
Best Guerilla Marketing: Leap2 These guys were just handing them out on the streets and didn’t have to cough up for a trade show booth
Best Reminder of something to look forward to: Techweek
Best Association with a NY Restaurant: #Sethxsw, who brought Shake Shack to Austin for free. Thank you, USHG!
Worst Fabric: All shirts made by Gildan- Leap2, Chicago Made, Cronut @Midnight, Techweek- Fabric is just too heavy and uncomfortable